Privacy Policy
Last updated: 7 August 2025
1. Introduction
AutumnFlood Ltd ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website autumnflood.com (the "Site") or engage with our services.
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our Site, you consent to the data practices described in this policy.
2. Data Controller Information
AutumnFlood Ltd is the data controller responsible for your personal data. Our details are:
- Company Name: AutumnFlood Ltd
- Registered Address: 124 City Road, London, United Kingdom, EC1V 2NX
- Company Number: 16630748
- Email: privacy@autumnflood.com
3. Information We Collect
We may collect and process the following categories of personal information:
3.1 Information You Provide
- Contact information (name, email address, phone number)
- Company information (company name, job title)
- Communication data (messages you send us through contact forms)
- Any other information you choose to provide
3.2 Information Collected Automatically
- Technical data (IP address, browser type and version, time zone setting)
- Usage data (pages visited, time spent on pages, click patterns)
- Cookie data (see our Cookie Policy for details)
4. Legal Basis for Processing
We process your personal data on the following legal bases:
- Consent: Where you have given clear consent for us to process your personal data
- Contract: Where processing is necessary for the performance of a contract with you
- Legal obligation: Where processing is necessary for compliance with a legal obligation
- Legitimate interests: Where processing is necessary for our legitimate interests or those of a third party
5. How We Use Your Information
We use your personal information for the following purposes:
- To respond to your inquiries and provide customer support
- To provide and improve our services
- To send you updates about our services (with your consent)
- To comply with legal obligations
- To protect our rights and prevent fraud
- To analyze website usage and improve user experience
6. Data Sharing and Disclosure
We may share your personal information with:
- Service providers: Third parties who provide services on our behalf (e.g., hosting, analytics)
- Professional advisers: Lawyers, accountants, and other professional advisers
- Legal authorities: When required by law or to protect our rights
- Business transfers: In connection with any merger, sale of assets, or acquisition
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
7. International Transfers
Your personal data may be transferred to and processed in countries outside the UK. When we do so, we ensure appropriate safeguards are in place to protect your personal data in accordance with applicable data protection laws.
8. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including any legal, accounting, or reporting requirements. The retention period depends on:
- The purpose for which the data was collected
- Legal obligations requiring us to keep the data
- Whether there is a legitimate business need to retain the data
9. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right of access: Request a copy of your personal data
- Right to rectification: Request correction of inaccurate data
- Right to erasure: Request deletion of your data (in certain circumstances)
- Right to restrict processing: Request limitation of processing
- Right to data portability: Receive your data in a structured format
- Right to object: Object to processing based on legitimate interests
- Right to withdraw consent: Withdraw consent at any time
To exercise any of these rights, please contact us at privacy@autumnflood.com. We will respond to your request within one month.
10. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing, accidental loss, destruction, or damage. These measures include:
- Encryption of data in transit and at rest
- Regular security assessments and updates
- Access controls and authentication measures
- Staff training on data protection
11. Children's Privacy
Our services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete such information.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically to stay informed about how we protect your information.
13. Complaints
If you have any concerns about how we handle your personal data, please contact us first at privacy@autumnflood.com. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):
- Website: ico.org.uk
- Phone: 0303 123 1113
- Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
14. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:
- Email: privacy@autumnflood.com
- Data Protection Officer: dpo@autumnflood.com
- General Inquiries: info@autumnflood.com